CHANGE THE WAY YOU LOOK AT THINGS AND THE THINGS YOU LOOK AT CHANGE

Wayne Dyer

SERVICES

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Strategy

Leave the stone age. We assist you in strategy & business transformation. Starting with your vision, we implement the defined strategy aligned with your values and philosophy.

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Innovation

Underline use cases with new technologies and proofs-of-concept. We support your product development by using design thinking and lean prototyping approaches.

digitalization

Organization

In order to stay innovative and adaptive you need to have the right organizational model, team structure and mindset in place.

  • INNOVATION - MARKETING ROI

    Delivered an AI marketing campaign report on the marketing return on investment for communication to top management

    INNOVATION - MARKETING ROI
  • DIGITAL STRATEGY - NAVIGATION CONCEPT

    Developed a holistic “search and help” concept for the mobile and desktop version of an e-banking system

    DIGITAL STRATEGY - NAVIGATION CONCEPT
  • DIGITAL STRATEGY - SELF-SERVICE PLATFORM

    An increasing number of retail banking clients desire to do their banking services and switch settings online. We implemented a full range self-service platform in an e-banking system within time and below budget

    DIGITAL STRATEGY - SELF-SERVICE PLATFORM
  • INNOVATION - PRODUCT DEVELOPMENT I

    Led a project for one of the biggest retailers in Switzerland, which tested the potential and applicability of beacons (Bluetooth-based location technology) in personalized, digital out-of-home ads

    INNOVATION - PRODUCT DEVELOPMENT I
  • INNOVATION - PRODUCT DEVELOPMENT II

    Tested beacons for advertising in crowded locations for a mid-sized digital out-of-home company. The pilot project resulted in Advertising Company's current mobile retargeting product”.

    INNOVATION - PRODUCT DEVELOPMENT II

WHAT CLIENTS SAY

ABOUT

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Selina Simmen

Founder & CEO

Driving change with sustainable results

Rethinking current ways of doing business and redesigning organizational structures is what Selina Simmen and her team are passionate about. By challenging the status quo, we improve processes and products with the clients’ and end users’ interests at heart. We strongly believe in the human factor of technology and in creating customer journeys with emotions.

We work hands-on with selected clients to drive change and transform their business – all coupled with a truly entrepreneurial spirit. We deliver digitalization projects from start to finish: market research, field tests, concepts, continuous improvements, development, testing, internal and external communications, and release. Customer value always takes center stage.

Selina Simmen is a former Bain & Company consultant with expertise in tech, financial services and startups. On top, she holds a bachelor’s degree in Business Administration from the University of St. Gallen (HSG), did an exchange term at Nanyang Technological University (NTU) in Singapore, and received a certificate from London School of Economics (LSE) in Alternative Investments. As a Professional Scrum Master, she is familiar with agile product development.

CONTACT

Make an appointment

We look forward to meeting with you to discuss your needs

Get in touch

+41 79 301 40 92

selina @ simmenconsulting.com

Bahnhofstrasse 1, 6340 Baar, Switzerland